In order to effectively market a client’s property for lease, we consider all market conditions affecting the value of the real estate. At Hybridge, our real estate experts build marketing strategy through a review of competitive properties, comparable rental rates, non-rental deal points, supply and demand conditions as well as market trends. From there, we construct a merchandising mix of target uses and a corresponding list of target prospects. Hybridge real estate experts then execute a canvassing plan designed to aggressively contact prospects. This requires cold-calling and personal prospecting touches such as direct mail and e-mail blasts, always followed by person-to-person contact.